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Every company should connect with a great digital content marketing enterprise to ensure competitiveness in their field. Companies should see that the general public knows their products and brand to succeed in a cutthroat industry. This is what great digital content marketing provides.
According to marketing researchers, an individual is exposed to 4,000 to 10,000 ads in a single day on average. This number only accounts for physical advertisements and doesn’t take into account physical marketing people see on a daily. Among this number, a fraction converts from mere exposure to interaction through website visits or product purchases. This conversion is why a growing number of companies are utilizing ads for their growth.
Besides the quality of their products and services, content should be at the heart of every company. After all, what’s the use of quality goods if people aren’t made aware of their existence and the benefits they could be receiving from them? When presented properly, content enables companies to solidify their brand among peers, making them stand out amidst the competition. Great content fosters a significant relationship between customers and companies, increasing sales and loyalty.
But First, What Is Content Marketing?
Companies can guarantee an increase in brand awareness through content marketing. It’s a strategic approach to creating valuable and relevant content to boost attraction and engagement with the company’s target audience. Articles, videos, and any means of infographics are some of the typical examples of content most companies utilize. Different companies use distinct types of content to influence various aspects of their business.
For instance, retail businesses can use infographics and articles to increase their sales and awareness of their companies. On the other hand, recruitment firms can use content to add real value and educate people about the needed position to encourage an influx of prospects and interested individuals. Many may believe recruitment agencies only need job postings to attract hires. While this is partly true, interested applicants will only push through if the company provides ample information about the company and the necessary job.
Hence, what other content should a digital content marketing enterprise offer its client above the regular job postings?
A Relevant Blog Post
Articles will never go wrong when it comes to providing information. Currently, blog posts are among the most popular content marketing for recruitment. This provides companies enough space to be informative about what the position entails for candidates Blogs can be especially effective when they’re written by existing employees of the company, giving applicants a glimpse of how the work environment is and presenting a wide range of opinions about the company.
However, if blog posting has a downside, it’s the necessary consistency companies must achieve. Blogs must be produced regularly. This ensures constant returning visitors to the website and benefits the company’s ranking in SEO.
An Eye-Catching Infographics
Some people may be interested in reading a full-blown article. But others will only stay for a glimpse of the content. Hence, companies must also be able to create a visually engaging and interesting format that’s easy to digest. Infographics attract an audience with a shorter attention span, those that can’t stay put throughout a long and detailed post. Additionally, infographics can be posted on any social media account, increasing the audience it will be exposed to.
An Entertaining Podcasts
As much as people enjoy consuming visual content marketing, they’re recently also starting to consume more audio content. In between exciting stories or mentally stimulating facts, podcasts are increasingly catching people’s interest. Many recruitment firms are capitalizing on this popularity to address their demand.
Compared to articles and infographics, which still evidently separate companies from their audience, podcasts give the former a voice that interested applicants can relate to. This humanizes companies, making them more approachable and friendly to their audience.
A Simple and Friendly Video
A common misconception about content marketing is that it has to be done under big budgets. This can push companies to spend on editing software and hire a production company for their recruitment ad. However, this isn’t necessary. Recruitment companies should aim for friendliness above looking classy, which may be misunderstood as pretentious.
Companies can use simple videos where the interviewed individual talks to the camera. This doesn’t need to be done in expensive venues. An intimate interview within the office can already work wonders. The rawness and simplicity in these videos can add to the company’s authenticity.
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